Practical Tips
Posted by Christiane Lauterbach | September 4th, 2010 | Filed under News
How do you pick a good employee to work in your food truck?
The owner of Rickshaw Dumpling Bar in Manhattan recently told Nation’s Restaurant News that not only do his employees have to be “able to steam fresh dumplings, prep all the fresh sides like the green salads and sesame noodle salad, and be able to drive in New York City,” but they also must know how to “handle hot weather days, cold weather days and being harassed by other vendors. Basically, they set up the entire store in the morning and tear it down at night. They also have to be good at not getting tickets. They have to feel very confident in troubleshooting when the truck goes down because so many things can go wrong that we don’t have checklists like we do in the restaurant. Instead, we just tell them to leave the truck how they’d like to pick it up.”
How do you select a lucrative location?
In a three-part article entitled “Behind the scenes with an L.A. Food Truck,” posted on Serious Eats, the owner of the Manila Machine reveals that it is sometimes necessary to send a “staging car” to hold a good spot and that revealing your secrets on Twitter may put you at a disadvantage. “Are there other restaurants in the area? Can you assume that the people in this area will want try your food for the first time? Are there any cops around that may shoo you away even though you are following the letter of the law? Are there other food trucks in the area that may not welcome your presence?” vendors must ask themselves.
Vendor Gallery: Nadia DeMessa
Posted by Christiane Lauterbach | August 31st, 2010 | Filed under Carts
Nadia DeMessa, the owner of a new gourmet cupcake company making the rounds in a cute trailer, bakes all her cupcakes from scratch using the best of ingredients.
She describes herself as “a wife and mother of three boys” who was born in Jamaica and grew up in a family in the baking business. She originally went to college for marine biology but became a successful custom cake designer. “I have been decorating cakes for the past six years and last year decided to add cupcakes to the menu. I saw how they were becoming very popular and then I noticed the cupcake trucks up north and thought what a good idea.”
DeMessa found a used trailer and “customized it to become a concession unit.” She is fully licensed and has her city of Atlanta vehicle permit. Soon, she will hit the road and set up a few stops to sell the cupcakes from a mobile she affectionately calls Pinkie. Yum Yum Cupcake does not have a store front, but you can find them at most of the local festivals and special events around metro Atlanta.
We caught up with Pinkie at the latest Urban Picnic at the Sweet Auburn Curb Market and, although we only tried two flavors (Reese’s Peanut Butter Cup and Red Velvet), we can see that DeMessa’s fluffy and delicate product is in a class of its own, having mastered the trick of making the cake and the icing similarly yielding and delicious.
For street vending, DeMessa has to fully package her cupcakes, but at events, she liberates the little marvels and exposes them in their full glory.
Follow Yum Yum Cupcake on Facebook and Twitter to find out where Pinkie the cupcake mobile will be and try as many of the flavors (a total of twenty-five) as humanly possible!
Advice for All Aspiring Vendors
Posted by Christiane Lauterbach | August 24th, 2010 | Filed under Objects of Desire
Interviewed for a street food profile posted on Serious Eats, the owners of Mom’s Delicious Dishes food truck in Raleigh, NC, had the following words of wisdom:
“Find a good compatible partner! You don’t necessarily have the same skills, but you must have the same goals and drive. It’s like a marriage but worse. You spend lots of time together in a very small space and it’s usually hot. . . . Spend some time on a food truck that’s similar in style to what you hope to create. Create a business plan and add 20 percent more for expenses than expected. Prepare to devote your entire life to a new business for at least one year until you can figure out your trends and establish some benchmarks.”
Thao Beck and Ardath Church update their whereabouts daily on Facebook, Twitter, and their website. They started their business (salads, sandwiches, fish tacos, fresh doughnuts) because they thought that “it would contribute a vibrant new addition to the already interesting food scene” going on in Raleigh. Neither of them has “any desire for a permanent location as the mobility is part of the appeal” of what they offer.
[images from Mom's Delicious Dishes]
Not Cool!
Posted by Christiane Lauterbach | August 23rd, 2010 | Filed under News
Last week in New York city, ice cream trucks got into a brawl over territorial rights to a few feet on the street.
A video of the clash between a Mister Softee truck and a competitor with a similar name was linked on the blog The Consumerist, proving that there is nothing soft about peddlers of icy treats!
Ugly words were exchanged, followed by punches and a call for the police. The incident took place at the corner of Broadway and W. 60th St., near Lincoln Center. Content may not be suitable for tender ears…
Trouble in Paradise
Posted by Christiane Lauterbach | August 20th, 2010 | Filed under News
The City of Atlanta Police Department revokes the vending permit it just granted to the Yumbii truck to operate on the public right of way (typically at 5th and Spring in Tech Square), claiming that such permit was issued in error!
The owner and his supportive family are scrambling to find a comparable (highly visible) spot on private property and resume a business granted full approval by the Fulton County Health Department.
Unincorporated DeKalb County, meanwhile, prohibits vending entirely, and many locations (including the Emory campus and many large buildings) are tied to preexisting food service contracts and can’t align themselves with the demands of an enthusiastic public.
What is it going to take, Atlanta? Don’t you know that the street food movement is growing by leaps and bounds as seen on the Food Network’s new show the Great Food Truck Race.
